What Ended

Sony announced the discontinuation of specific features for antenna and set-top box users of its Bravia smart TVs. This change affects models released in 2023 and 2024. The features being removed include functionalities that allow users to access certain broadcast and cable content. Users relying on these features will experience a reduction in operational capabilities. The announcement is effective as of May 2026.

Why It Mattered

The removal of these features significantly impacts users who utilize antenna and set-top box connections for their viewing needs. Approximately 10% of Bravia users reported reliance on these functionalities for accessing local and cable channels. The discontinuation alters the user interface and limits the content access options. This operational change may lead to increased user dissatisfaction and potential migration to alternative viewing platforms. The action reflects a broader trend in the market, where manufacturers are shifting focus from traditional broadcasting methods to internet-based streaming services. The decision underscores the declining relevance of antenna and set-top box usage among consumers.

What Replaced It / What Gap Remains

Sony has not introduced a direct replacement for the discontinued features, signaling a strategic pivot towards streaming content delivery. Competing brands offer similar models with integrated streaming capabilities but retain support for antenna and set-top box users. The gap remains in the form of diminished support for traditional viewing methods within Sony's ecosystem. Users may need to seek third-party solutions or adapt to streaming-only models. This transition reflects a potential increase in reliance on internet infrastructure for content consumption. The technological gap left by Sony's decision may not be adequately filled by existing alternatives in the market.