What Ended

XEEMM-AM, a radio station operating on 810 kHz in Salamanca, Guanajuato, ceased its independent programming in April 2026. It has transitioned to a simulcast of XHYA-FM. XEEMM-AM was established on November 8, 1983, originally broadcasting at 1210 kHz as a 250-watt daytimer. The station was later acquired by Radio Grupo Antonio Contreras in 1993. XEEMM-AM relocated to 810 kHz, where it operated with a power output of 4 kW during the day and 250 watts at night. The station's branding included "La Picosita" and later "Salmantina."

Why It Mattered

XEEMM-AM contributed to the local media landscape by providing Grupera music and regional content to its audience. It served as a platform for local news, cultural programming, and community engagement. The transition to simulcast means the loss of an independent source of entertainment and information specific to Salamanca. Additionally, XEEMM-AM's operational model reflected a segment of the radio industry that catered to specific demographics, thereby influencing local advertising and listener behavior. The station's closure as an independent entity signifies a consolidation trend in the radio industry, where fewer stations operate autonomously.

What Replaced It / What Gap Remains

The programming of XEEMM-AM has been replaced by the content of XHYA-FM, which continues to deliver Grupera music and related programming. However, the simulcast does not address the unique local programming that XEEMM-AM provided. There remains a gap in localized content that may not be fully covered by XHYA-FM. Future developments in the local media landscape will determine how this gap is filled, if at all. The operational shift may lead to decreased diversity in local broadcasting.